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Creator · Founder · Investor

Wendy Ly @wendyskin

Beauty creator known as @wendyskin. Founder of Informal & ENVI. Angel investor in consumer brands.

5M+ Followers
3.5M YouTube
9 Press features
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Videos across platforms — tap to see more

Beauty

Products I actually use & love

COSRX Snail Mucin Holy grail hydrator · $16
La Roche-Posay SPF 50 Everyday sunscreen · $36
Glow Recipe Plum Bouncy moisturizer · $39

Food

Recipes, finds & kitchen picks

Dan Dan Noodles Spicy Sichuan · Recipe
Omakase Picks Best in town · Review
Iced Coffee Order My go-to · Daily

Open to new investments

Actively backing consumer, wellness & creator economy startups.

Stay in the loop

Product picks, behind-the-scenes & business lessons — straight from me.

Informal

Full-service creator agency

  • Creator management
  • Brand partnerships
  • Content strategy

ENVI

Creator Operating System

  • SaaS platform
  • Join the waitlist
  • Coming soon

Journal

Building in public — creator to CEO

Founder Why I Left Creator Life to Build an Agency
Product The Creator OS I Wish Existed
Creator Economy Content vs Commerce: What I Learned
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